https://www.oraclestudio.com.au/ Latest news from our blog en-us Fri, 13 Dec 2024 07:54:10 +1000 https://www.oraclestudio.com.au/blog/the-cairns-institute-responsive-website/ https://www.oraclestudio.com.au/blog/the-cairns-institute-responsive-website/ Thu, 06 Oct 2016 13:11:00 +1000 [email protected] The Cairns Institute is located at James Cook University’s Cairns Campus. This state-of-the-art centre provides research, training and learning areas, as well as conference, exhibition and meeting spaces within a building designed to be an icon of sustainable tropical architecture.We were approached to develop a new responsive website that would reflect The Cairns Institute’s progressive values and provide a digital hub for all of their activity. We delivered an exceptionally crafted site with a focus on user experience. Extraordinary images of the research building complement the presentation of important information on research themes, people, news and events.The Cairns Institute also sought more flexibility from their CMS and gained a valuable platform for communication from their new site, with the ability to manage their own content through Xargo CMS.Head over to their new website to learn more about the pioneering work performed by the centre.Read more about Xargo to discover how Xargo CMS could help you and your organisation.

June 10, 2016, 1:11 pm June 10, 2016, 1:11 pm

The Cairns Institute Responsive Website

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]]> https://www.oraclestudio.com.au/blog/carmichael-ford-website-trade-in/ https://www.oraclestudio.com.au/blog/carmichael-ford-website-trade-in/ Thu, 01 Jan 1970 10:00:00 +1000 [email protected] As one of the largest regional Ford dealership groups in Australia, Carmichael Ford wanted a new responsive website that complemented their extensive offering, while preserving their identity as a local, family-owned dealership.Using a modular approach, we implemented a graceful user experience that brings the dealership’s full range of services to the forefront. We also developed a compatible template that allows Carmichael Ford to replicate Carsales.com.au feeds directly into their site, eliminating the need to repeat data while making their stock inventory completely indexable by Google.For Carmichael Ford, it was important the website incorporated an easy to use CMS for marketing staff to publish sales content to their customers. With this in mind, we integrated a news feed directly from Ford Australia to cover national content. We also included dealership news for more local content, which is easily maintained through Xargo CMS.Take a look at the Carmichael Ford website and discover how Xargo CMS can help you enhance your business’ digital platforms.

June 14, 2016, 7:00 pm June 14, 2016, 7:00 pm

Carmichael Ford Website Trade-in

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]]> https://www.oraclestudio.com.au/blog/build-it-better/ https://www.oraclestudio.com.au/blog/build-it-better/ Thu, 01 Jan 1970 10:00:00 +1000 [email protected] Since 2007, DM Group have been involved in more than 1500 projects throughout the mining, marine, energy and commercial industries. However, their website remained outdated and needed remodeling in order to embrace current web standards and properly reflect the company’s growth as an industry leader.We designed and developed a responsive website that is equal parts appeal and function. The homepage was constructed to highlight the company’s main services through compelling and elegant branding, easily accessed information and a simple, intuitive navigation. Don’t take our word for it though, browse the DM Group website to see for yourself.The website is powered by Xargo CMS, which streamlines the process of updating content. This allows the DM team to concentrate on transforming all of the project enquiries generated from the site into reality! Discover how Xargo CMS can help you expand your website’s possibilities.It was a pleasure to help DM Group revitalise their digital interface and establish a graceful online presence. If your website’s in need of a revamp, visit our project planner and share your project’s vision.

July 14, 2016, 3:07 pm July 14, 2016, 3:07 pm

Build it better

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]]> https://www.oraclestudio.com.au/blog/women-in-leadership-start-strong/ https://www.oraclestudio.com.au/blog/women-in-leadership-start-strong/ Thu, 01 Jan 1970 10:00:00 +1000 [email protected] Women in Leadership is a charitable organisation that recognise and support the unique leadership qualities and skills of women who work in the public sector in Papua New Guinea (PNG).After previously being engaged by sectors of the PNG Government to design and develop web solutions, we were excited to be given the opportunity to do the same for Women in Leadership.We designed a logo for the newly founded organisation and established their colour scheme of aqua and dark lavender to reflect the organisation’s feminine character. The logo adopts the symbolism of the butterfly and a pair of cupped hands, signifying transformation and nurture. The branding is employed across the website, stationery and email signatures to deliver consistency across all marketing platforms..Women in Leadership also needed to establish on online presence to give their organisation more exposure. We delivered an all-encompassing interface that’s attractive and spacious with convenient navigation menus, distinctive content arrangement, an effective call to action form and a real-time news feed.Behind this fluid website is a powerful business grade web CMS that is feature rich and amazingly easy to use. Xargo has put the Women In Leadership team in control of their own website content and media.If you’re looking to launch a new business or organisation, we can help you prepare all your media collateral. Get in touch with us to discuss how we can bring your ideas to life.

July 14, 2016, 3:25 pm July 14, 2016, 3:25 pm

Women in Leadership start strong

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]]> https://www.oraclestudio.com.au/blog/a-new-site-for-ryan-catholic-college/ https://www.oraclestudio.com.au/blog/a-new-site-for-ryan-catholic-college/ Thu, 01 Jan 1970 10:00:00 +1000 [email protected] Established in 1979, Ryan Catholic College provides a Catholic education for students from Prep to Year 12. As one of our earliest clients, we were thrilled to be tasked with the redesign of the Ryan website.Producing websites for schools can be a distinct challenge; balancing the eye-catching arrangement of information with the all-important ability to update website content quickly and easily.We united the latest responsive technology with a flat, modular design to ensure the website reflected the quality of education Ryan Catholic College offers the community.Through an integration with Xargo Education, even the most non-technical staff at the College can now modify the website with ease. The new site incorporates a live announcement panel and Facebook feed so the College can engage its existing and prospective school community with just the right mix of marketing and communication. Xargo also gives the College the ability to combine their website and mobile app management in one intuitive interface, allowing simultaneous updates over the two platforms.Discover the web-based platform for schools on the go. Read more about Xargo Education.Interested in how we can drive enrolments and enhance communication through digital strategy? Drop us a line. 

July 20, 2016, 12:39 pm July 20, 2016, 12:39 pm

A new site for Ryan Catholic College

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]]> https://www.oraclestudio.com.au/blog/calanna-s-online-community/ https://www.oraclestudio.com.au/blog/calanna-s-online-community/ Thu, 01 Jan 1970 10:00:00 +1000 [email protected] Calanna Pharmacy is unique in the pharmacy world, integrating a holistic approach to wellness when it employed its first full time naturopath 13 years ago. The family owned and operated business can now be found in six locations across Queensland.Part of Mario Calanna’s vision to help people be healthy and improve their overall wellness was the prospect of creating a loyal community and sense of warmth in his pharmacies.Unfortunately, the outdated brand identity and online presence didn’t match the broad vision of the pharmacy. With a brand re-launch on the cards, we were approached to develop a digital strategy that would deliver a consistent vision across all platforms. We worked with talented Brand Manager, Sarah Standen to cultivate a striking, functional outcome.Calanna’s institutional website presents the new positioning of the company, with a focus on community and holistic wellbeing. It has become an online space where users can be inspired to live with a healthier outlook amid life’s stress.Mario wanted to make his community feel warm and welcomed, yet inspire them to improve their lives. He is now able to do this through characteristic design, thought-provoking blog posts, an online directory of healthy recipes and a login portal for members of the “whole life club” loyalty program.The design of the site is focused on user experience and emphasises the many services and products offered by the pharmacy. We also installed Shopify so that Mario can make his amazing range of products more accessible to his customers.If you have plans to expand your digital empire but need some help converting your ideas into a meaningful strategy, please get in touch and find out how we can help.

July 20, 2016, 12:45 pm July 20, 2016, 12:45 pm

Calanna's online community

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]]> https://www.oraclestudio.com.au/blog/why-you-need-to-go-responsive-now/ https://www.oraclestudio.com.au/blog/why-you-need-to-go-responsive-now/ Thu, 01 Jan 1970 10:00:00 +1000 [email protected] These days, it’s hard to find someone who doesn’t own a smartphone. From grandparents to pre-teens, the smartphone has become a prerequisite for communication. At the start of 2015 alone, nearly a billion smartphones were sold to end users worldwide. Tablets are in close quarters, with the iPad selling more than 300 million units since 2010. These devices transformed the market, expanding the functionality of the handheld appliance in an amazing way. Suddenly, we were able to browse the internet, take high resolution photos, choose from an extraordinary list of downloadable apps that enhanced our organisation, fitness, gaming experience etc. and communicate, all from the one device.A comScore report reveals that more than 60% of digital traffic comes from mobile devices and tablets. If you’re attracting people to your website, it’s likely most of them aren’t viewing your website on the traditional desktop computer. If your website isn’t mobile-friendly, the user is going to experience difficulties in accessing the valuable information you want your website to deliver.Another major benefit of adopting a responsive website is that it’s preferenced higher in Google search results compared to non-mobile friendly sites. This means you can get a leg up on your competitors simply by switching to a responsive site.This is why OracleStudio take a responsive approach to crafting websites. This means your website is designed and built for an optimised viewing experience on all devices, screen sizes and browsers, from your desktop computer to your smart phone.The responsive method is the only way forward in the digital landscape. Contact us today to learn how we can help you with your new responsive site.

July 14, 2016, 11:09 am July 14, 2016, 11:09 am

Why you need to go responsive. Now.

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]]> https://www.oraclestudio.com.au/blog/a-new-look-for-afcm/ https://www.oraclestudio.com.au/blog/a-new-look-for-afcm/ Thu, 01 Jan 1970 10:00:00 +1000 [email protected] Now in its 26th year, the annual Australian Festival of Chamber Music (AFCM) attracts the world’s finest chamber musicians to perform in the tropical winter warmth of Townsville, North Queensland.As a Festival sponsor for almost a decade, we couldn’t have been more excited when AFCM reached out to us for help assimilating their rebranding with a website redesign.We produced an eye-catching interface that draws focus to the main touchstones of the festival, while making effective use of the dynamic brand identity. The site incorporates bright colours and a countdown timer to create a sense of excitement around the event.Along with a professional and modern design, AFCM needed a flexible site that could be updated with their latest information and promotions. The modular design allowed for full customisation of the site. Xargo integration also gave AFCM staff access to manage these marketing elements, as well as any site content.View the site to find out how Xargo CMS can give you full control of your website or give us a call.

July 20, 2016, 12:50 pm July 20, 2016, 12:50 pm

A new look for AFCM

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]]> https://www.oraclestudio.com.au/blog/the-best-practices-in-content-marketing/ https://www.oraclestudio.com.au/blog/the-best-practices-in-content-marketing/ Thu, 01 Jan 1970 10:00:00 +1000 [email protected] Content marketing is not what it used to be five years ago. It has gone from being simply creating and publishing content to a full-funnel business model.Today, it is the kingpin of demand creation – the connection between brand awareness and lead generation. Any marketer, regardless of industry, can benefit from a content marketing initiative that’s able to bridge that gap. In a word, the goal is engagement.If executed well, it builds familiarity and trust with customers by providing information that resonates within the target audience – in the right format, through the right platform, at the right time.Just like any digital marketing strategy, content marketing is constantly evolving. To be effective, it must be pliable to shifts in demand, changes in customer behaviour and updates in search engines.With these in mind, we share the best practices to focus on:

September 30, 2016, 3:00 pm September 30, 2016, 3:00 pm

The Best Practices in Content Marketing

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